A blog post about how real estate agents use closing gifts as a way to stay present with their clients.
Why Closing Gifts are Important
When it comes to building client relationships, closing gifts are often overlooked but they can be extremely important. Here’s why:
1. They show your clients that you care about them and their business.
2. They help to build trust and rapport between you and your clients.
3. They make your clients feel appreciated, which can encourage them to keep doing business with you.
4. They can be a great way to show your gratitude for your client’s business.
5. Closing gifts can also help to promote referrals, as happy clients are more likely to recommend you to others.
How To Choose an Appropriate Closing Gift For Your Client
When it comes to choosing a closing gift for your client, it is important to consider what will resonate with them and show that you appreciate their business. A useful or unique gift that is relevant to their interests will be remembered and appreciated long after the transaction is complete. Here are a few things to keep in mind when selecting a closing gift for your client:
1. Budget – Be sure to set a budget for your closing gifts and stick to it. There is no need to break the bank on a gift, but you want it to be something thoughtful and memorable.
2. Personalization – Take the time to personalize the gift for your client. This could be as simple as adding their name or initials or choosing something that speaks to their specific interests.
3. Timing – Make sure you give the gift at an appropriate time, such as after the transaction has been completed and all paperwork has been signed. Giving a gift too early may make your client feel obligated, while waiting too long may make them forget about the gesture entirely.
4. Thoughtfulness – Perhaps most importantly, put thought into your selection. A well-chosen closing gift will show that you value your relationship with your client and are grateful for their business.
What to Give at the Closing Table
When it comes to closing gifts, the options are endless. But, when you want to make a lasting impression, it’s important to choose something unique and memorable. Here are some ideas to get you started:
1. A custom-made piece of art: Nothing says “I appreciate your business” like a one-of-a-kind piece of art. Whether it’s a painting, sculpture, or even a handcrafted item, this gift will be sure to impress.
2. A luxury item: If you’re looking for something truly luxurious, consider gifting your client with a high-end item like jewelry, a designer handbag, or even a trip to a spa or resort.
3. A charitable donation: For clients who are passionate about giving back, consider making a donation to their favorite charity in their name. This is a thoughtful way to show you care about the causes they hold dear.
4. A personalized gift: Sometimes the best gifts are the ones that are personal and unique to the recipient. If you know your client well, consider giving them something that speaks to their interests or hobbies.
5. A gift card: For those times when you just can’t seem to find the perfect gift, a gift card is always appreciated. However, be sure to choose wisely – no one wants a generic Visa gift card! Instead, opt for something specific to their interests like dining, shopping, or even travel.
Where to Buy Closing Gifts
There are a few great places to buy closing gifts, but the best place to start your search is online. There are a number of websites that specialize in closing gifts, and you can often find better deals and selections than you would at a brick-and-mortar store.
Another option is to shop at a local gift shop or department store. However, be sure to check the return policy before making your purchase, as some stores do not accept returns on personalized items.
When choosing a closing gift, it is important to select something that is unique and thoughtful. This will show your clients that you appreciate their business and want to build a long-lasting relationship.
Wrapping Up: From the Desk of Gina Tenorio Realtor at Keller Williams
As a realtor, it’s always important to find new ways to build client relationships. One way to do this is by giving closing gifts.
Closing gifts are a great way to show your clients that you appreciate their business. They also help to create a lasting impression that will keep your clients coming back to you in the future.
There are a few things to keep in mind when choosing closing gifts. First, you want to make sure that the gift is something that your client will actually use. A nice pen or paperweight may be pretty, but it’s not likely to get much use. Instead, try to choose something that your client will actually find useful, like a nice set of coasters or a keychain.
Second, you want to make sure that the gift is personal. A generic gift card may be appreciated, but it won’t have the same effect as a gift that has been specifically chosen for your client. Take the time to pick out something that you know your client will love.
Finally, you want to make sure that the gift is sent in a timely manner. It’s best to send the gift within a week of closing on the house. This way, your client will remember how thoughtful you were and will be more likely to recommend you to others.
If you’re looking for ideas for closing gifts, Keller Williams has plenty of options for you to choose from. We’ve put together a list of our favorite closing.
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